Supersuasion Marketing

MEETING CHALLENGES WITH CREATIVE SOLUTIONS

Yesterday's tactics don't work in today's multi-channel marketplace. You need creative strategies that reflect the realities of the twenty-first century.

Consumers expect more from the organizations they do business with today. They want proof positive that you understand their needs and have the right solution for their unique situation. That requires a whole new approach to reaching your target market. Miss the mark and your business will suffer. Fortunately, that's where we excel. Our research-backed approaches get your tailored messages in front of the right audiences. And that means better results for you.

Creating A Compelling
BOOK LAUNCH

How do you draw attention to your self-published thriller in a highly competitive marketplace? With an equally thrilling marketing campaign.

Authors of self-published works of fiction have a tough time getting the attention of prospective readers. So when Coquina Key Publishing came to Supersuasion Marketing for help, we brought out the heavy artillery. Without a brick-and-mortar bookstore to showcase "To Die For," we created a strong online presence, featuring a gripping book trailer, a web site, a Facebook page, a Twitter account, and targeted book signings and special events. Did it work? The book is in its second printing!

See the Book Trailer

Visit the Web Site

A Comprehensive Campaign
TARGETING WOMEN

Women represent a huge but neglected market for the financial services industry. But successfully appealing to this diverse group of consumers requires a more thoughtful approach than pretty pink packaging.

To help a financial services organization successfully appeal to female consumers, we provided a research-backed approach that offered solutions that addressed women's multi-faceted goals in life. We then provided a multi-channel communications strategy that included videos, workshops, printed collateral, and an online presence. The quality of the program set the financial professionals apart from their competitors and provided women with useful, relevant strategies for helping them achieve their financial goals.

Take a look at the program video

NEW CHANNELS DEMAND
A FRESH APPROACH

Ten years ago no one had heard of Twitter, Pinterest, Vimeo, Tumblr, Instagram, or Youtube. And Facebook was just gathering steam.

If your tactics are a decade behind the curve, you'll miss the chance to find your prospects and clients where they live, work, and play. Our creative strategies take into consideration your target market's behaviors and respond accordingly. If that means a traditional approach with print media and sales tools, we have a long track record of outstanding solutions. If your needs require online solutions, we have expertise in all of today's most popular channels. Our depth of expertise in multi-channel marketing means only one thing: You succeed.

NO ONE-TRICK PONY HERE

We're ready to provide a creative solution for whatever challenge you face. That includes bringing to bear traditional solutions as well as today's emerging technologies.

Although we have the expertise to launch national, comprehensive marketing campaigns, we also excel in traditional marketing solutions as well as today's new social media channels. Need a national marketing campaign? We've got you covered. Have a more focused, one-time-only project in mind? We can help. Whether you need brochures, annual reports, ads, media relations support, newsletters, and more, we have the expertise and track record to help you get the results you're looking for.

Of course, no one can do it all. Not even us. So, we're smart enough to know when to collaborate with other talented professionals who can help us create the solutions you need.

COMPREHENSIVE MARKETING

There's nothing so effective as a multi-channel campaign that takes advantage
of every chance to get your message
across. We specialize in comprehensive campaigns that reach your clients
as often and as best as possible.
TARGETED CAMPAIGNS

Sure, you may hit your target with the shot gun approach . . . if you're aiming at the side of a barn. But what if you have
a more narrow audience in mind? We can help you create highly focused solutions directed at specific audiences.
USING THE BEST STRATEGIES AVAILABLE

Our client brought us this challenge: How best to present detailed information about a complex issue to prospective clients? Our solution: A workshop-based approach that allowed our client to reach out to women in a low-pressure, entertaining and informative format. We created the multimedia presentation, the engaging workshop collateral, and compelling marketing tools. The final result was a vastly more effective solution for this target market.

OUR SERVICES

We have a breadth of expertise that can make Supersuasion Marketing your one and only provider for a long list of marketing communications and public relations needs.

COPYWRITING

Catherine Chaney Bowman is an award-winning copywriter in advertising, public relations, sales promotion, sales training, and more. Here's a sample of our writing.

DESIGN

We can provide cost-effective solutions for most print projects, and can provide creative direction for higher-end projects. This entire site shows what we can do.

MULTIMEDIA

We can help you take advantage of new technologies to communicate your message in multimedia formats. This project shows you what we can do.

SOCIAL MEDIA

These days you have to have an effective social media strategy to be taken seriously. We can help with multi-channel, integrated strategies. Here's just one example.

WEB DESIGN

From layout to content, we can work with your existing web site or help create one from scratch. Look no further than this web site for a sample of what we can do.

SALES TRAINING

From designing the program and all the materials to writing the script and even giving the presentation. Here's one we created on consumer behavior.

PUBLIC RELATIONS

Our PR gets results, whether for big events -- say, a corporate identity change to smaller milestones. Here's one time when we made a killing in PR.

EVENT PLANNING

Our expertise includes planning, promotion, management, and execution for events both large and small. Take a look at some of our recent efforts.

OUR AWARDS

After more than 30 years as a public relations and marketing communications professional, Catherine Chaney Bowman has accumulated a long list of professional awards.

She has been honored for her talents in copywriting, design, creative concepts, and creative direction from such diverse organizations as the Public Relations Society of America, the International Association of Business Communicators, the San Diego Press Club, the Life Communicators Association, the Society for Technical Communication, and the San Diego Chapter of the American Marketing Association. She has been honored for her success in creating marketing campaigns, crafting such creative, innovative and successful sales campaigns as Murder in Montreaux, as well as advertising, corporate communications, public relations,
and technical communications.

WHAT CLIENTS SAY

Cathy delivers indispensable, intuitive, and straight-up common sense marketing and public relations strategies. Whether it is developing internet marketing, print advertising or brochures, Cathy can do all with passion that gets results for clients. No words describe how grateful I am for Cathy’s marketing help.
I have worked with Cathy since 1985. She is extremely creative and innovative. She understands the financial services marketplace and is able to educate consumers about the challenges they face while presenting compelling solutions that inspire results. Over the years she has created campaigns and materials for me that have made me very successful as well as profitable.
I've had the pleasure of working with Cathy for more than 15 years in the nonprofit sector. I can always count on her to be professional, honest, and timely in all that she does. She has a rare quality in that she is an excellent writer AND has an incredible knack for design. I have enjoyed collaborating with her on everything from newsletters, annual reports, invitations, web sites and social media to strategic planning. I look forward to continuing my relationship with Cathy not only professionally but personally!!

MICHELLE POTTER
Real Estate Agent at Sotheby's Int'l Real Estate

HAROLD A. SCHWARTZ
CIO & Principal at
DMG Financial LLC

VALERIE LUNKA
Development Director at Clothes To Kids of Denver

BEHIND THE SCENES

An unprecedented depth of professional experience working with clients ranging from Fortune 100 firms to sole-practitioners. Subject matter expertise in financial services, estate planning, and nonprofit marketing.

An award-winning writer, public relations professional, and marketer who creates and implements fully-integrated strategic marketing, media relations, public relations and marketing communications programs. An acclaimed public speaker and trainer, with extensive experience with both public and private seminars, as well as radio and television appearances. A successful track record in the business-to-business and consumer markets, with over 25 years of experience in managing people, projects and results. Experience in such diverse fields as biotechnology, finance, energy, software, estate planning, real estate, entertainment, and child services, among others.

CATHERINE CHANEY BOWMAN, APR

PRINCIPAL

MEETING CHALLENGES WITH CREATIVE SOLUTIONS

Creating A CompellingBOOK LAUNCH

A Comprehensive CampaignTARGETING WOMEN

NEW CHANNELS DEMAND A FRESH APPROACH